Featured Posts

pastel heels
Pastel Spring Time Accessories for Work and Play
Whether it’s wearing colorful pants in mint, sorbet yellows or corals, or adding a simple pop of colour to a subdued neutral or black ensemble, spring is the perfect season to incorporate more cheerfulness into your wardrobe.
View Post
distressed-denim
The Best Distressed Jeans for Spring
What's the one thing that every modern woman needs in her closet? Good denim. A nice pair of jeans is a brilliant base for any outfit, no matter the season. Spring, however is the perfect time for you to slip into a pair of distressed jeans so why not give them a try.
View Post
woman getting tan
Top Beach Essentials For A Super Chic Summer
Packing for a beachside vacation can be a challenge. Whether you're planning to lounge on the shores of St. Barts or explore the eclectic island streets, you're sure to need some versatile and comfortable options. But not to worry — we've got your style needs covered thanks to this fashion guide.
View Post
To top
27 Dec

Cool Collaborations: When Pop Stars and Big Brands Collide

beautiful clothes

It’s often said that creativity knows no bounds, and when two or more visionaries meld their talents the possibilities seem truly limitless. It can be particularly exciting when creators cross mediums, as is the case with these huge pop stars who’ve married their visions with some of the hottest brands on the planet. Here are some recent musician and brand partnerships that have generated a lot of buzz.

DJ Khaled x DG

DJ Khaled has built his career around spectacular collaborations with the likes of Drake, Justin Bieber, Rihanna, and more, so it’s no surprise to hear that he’s partnered up with stars outside of the sonic sphere as well. In early 2021, he unveiled an exclusive collection of clothing and accessories that he put together with Italian designers Dolce and Gabbana.

The line features materials that blend Khaled’s laid-back Miami beach style with the brand’s signature high fashion. The wardrobe pieces for men, women, and children incorporate bold tropical designs and luxurious fabrics, and the accessories stand out for both their whimsy and their craftsmanship. Each side says the collaboration was beneficial, with D & G feeding off Khaled’s energy and passion and the hitmaker fulfilling a lifelong dream to showcase his style.

Billie Eilish x Jordan Brand

Pop stars don’t only partner with houses when it comes to creating wearable collaborations. Nike has worked with dozens of notables over the years, yet the Air Jordan 15 model they designed with singer-songwriter Billie Eilish may be one of their more unique offerings.

Inspired by the X-15 hypersonic jet plane, the sneaker that Nike and Eilish partnered to create is more than just another athletics-meets-flair addition to the Jordan line. This shoe puts an emphasis on comfort and protection, concepts that Eilish brought to the table after spraining her ankle and needing stable footwear. The design reflects both the chart-topper’s lack of pretentiousness and the brand’s knack for crafting eye-catching kicks.

Lizzo x Quay

A music and icon like Lizzo knows that accessories make the outfit, so for one of her hottest collaborations she partnered with Aussie sunglass brand Quay to develop fashionable pieces for above the neck. Although the bejeweled bling of the frames she inspired was certainly eye-catching, it was the addition of a unique face mask designed to call attention to voter access issues that had the music and accessory worlds buzzing.

Lizzo said she welcomed the chance to collaborate with a cool and fresh company that also makes products that are inclusive and attainable. For Quay’s part, they viewed the partnership as speaking to their core values of confidence and authenticity.

BTS x McDonald’s

Hot collaborations aren’t restricted to musicians and wearables. In recent years, stars like J Balvin, Travis Scott, and Saweetie have had their favorite McDonald’s orders featured in collaborative campaigns for the world-famous hamburger house. Joining the mix in 2021 was BTS, with the launch of the band’s signature meal promotion. Consisting of fries, McNuggets, a drink, and Cajun and sweet chili sauces created for the meal, the offering incorporated favorite flavors from the band’s native South Korea.

While there are no hard numbers available for how well the collaboration succeeded, there’s no doubt the partnership boosted McDonald’s profile amongst hardcore K-Pop fans. For the band’s part, they benefited from a unique opportunity to promote a new single and boost social engagement in a fresh way.

Building buzz-worthy collaborations can be a boon for top brands and the pop stars they partner with. Whether it’s sartorial stylings or favorite fast food orders that bridge the two worlds, big-name mashups always seem to generate a lot of excitement for everyone involved.

Related Posts

  • Men’s Guide To Dressing For Your Body TypeMen’s Guide To Dressing For Your Body TypeCelebrities usually wear dashing outfits and are oftentimes ready to kill a red carpet entrance. But when you try to imitate their style and look in the mirror, you may not look exactly like them. We’re not all built the same. And chances are you won’t have the same body type as any […] Posted in Fashion
  • 5 Tips for Incorporating Face Masks to Your Daily Outfits5 Tips for Incorporating Face Masks to Your Daily OutfitsBecause of the ongoing COVID-19 pandemic, one of the latest additions to a fashionista’s wardrobe these days is a nice face mask. And not just any will do; one that is sturdy, fits well, and filters properly in addition to being stylish and fashionable is the best face mask that one […] Posted in Health and Fitness
  • Teeth Remineralization: What Is It? Who Needs It? How Does It Work?Teeth Remineralization: What Is It? Who Needs It? How Does It Work?The phrase “tooth demineralization” refers to the wearing away of teeth enamel. This happens over time as a natural part of aging, but there are many things we do to contribute to our teeth’s demineralization. This includes smoking, consuming sugar, and practicing poor oral care habits. Posted in Health and Fitness
  • Valentine’s Day Outfit Looks For This Year’s FestivitiesValentine’s Day Outfit Looks For This Year’s FestivitiesValentine’s is upon us once again. This year is a little different as none of us are allowed to go anywhere. Still, you might want to play pretend and dress for an occasion at home, whether it’s a fancy dinner date or just some chocolate and a Valentine’s Day card on your date night. Posted in Fashion
  • 7 Fun Facts To Know About Hair Weaves7 Fun Facts To Know About Hair Weaves have been known to be a fantastic way for people to show their creativity and personality. In fact, today, a lot of women use different hairstyles and tools to express who they are and tell their stories. Hair weaves and extensions, for instance, have been a significant part […] Posted in Beauty & Hair
  • The Best Time to Buy Home Décor and Indoor FurnitureThe Best Time to Buy Home Décor and Indoor FurnitureNothing is as satisfying as having your home neatly arranged and organized. You want your home to be the best place to spend time with your loved ones. Having the right furniture at the right place and complementing it with the right home décor will complete the look. Posted in Lifestyle Blog
})(jQuery)