History
Fashion Allure is a blog dedicated to Fashion in general. Its story dates back to December 2006 when a fashion forum was launched. Then it was transformed to a fashion blog, powered by WordPress. Since then Fashion Allure hits have successfully increased as well as the new crew members have joined. One of the editors had the idea of creating a ‘Lifestyle’ category, based on the lifestyle typical for fashionistas. Today there is only one active editor, Gabi but the Lifestyle thread is still being continued.
Mission statement
Fashion Allure aims to deliver all the alerts on the latest fashion trends plus various pictures of collections, celebrities, and models etc. There is also a shopping part of the blog (Shopping category to be exact), where the best fashion picks are presented.