Featured Posts

pastel heels
Pastel Spring Time Accessories for Work and Play
Whether it’s wearing colorful pants in mint, sorbet yellows or corals, or adding a simple pop of colour to a subdued neutral or black ensemble, spring is the perfect season to incorporate more cheerfulness into your wardrobe.
View Post
distressed-denim
The Best Distressed Jeans for Spring
What's the one thing that every modern woman needs in her closet? Good denim. A nice pair of jeans is a brilliant base for any outfit, no matter the season. Spring, however is the perfect time for you to slip into a pair of distressed jeans so why not give them a try.
View Post
woman getting tan
Top Beach Essentials For A Super Chic Summer
Packing for a beachside vacation can be a challenge. Whether you're planning to lounge on the shores of St. Barts or explore the eclectic island streets, you're sure to need some versatile and comfortable options. But not to worry — we've got your style needs covered thanks to this fashion guide.
View Post
To top
16 Feb

4 Lessons The Fashion Industry Has Learnt In The Past Year

woman in a tropical print dress

The industry had to adapt to survive in the last few years, especially through the pandemic. Huge brands filed for bankruptcy, supply chains dwindled, fashion month got cancelled, and consumer spending habits changed drastically.

Retail brands need to reshape their business goals, priorities and marketing strategies to stay afloat. A significant drop in demand for non-essential goods and retail stores closing again doesn’t help matters.

However, the pandemic has taught the industry some vital business lessons. Consider these tips and tricks to keep your business alive in 2021.

Go digital

woman working from home

Online shopping is a vital part of the industry, now more than ever. Invest in social media, advertising and Google Ads to promote your digital presence. Your brand should have a consistent digital personality and message that catches your target consumer’s attention. There is no point in throwing a few random Instagram posts into the abyss and hoping to increase sales. You need a detailed social media strategy with scheduled posting and achievable goals in place.

Focus on your existing customers

fashionista in heeled sneakers

The industry is in ruins – work with what you already have. Focus on your existing customer base by sustaining strong connections with loyal consumers. Outline your safety precautions, be mindful of COVID-19 and keep your messaging consistent. Consider using personalised email marketing and customer service to sustain strong connections with your consumers.

Stores

woman shopping for clothes

You need a plan in place for when the stores re-open. You need to reinvent your store and find new ways to encourage consumers to shop in person, instead of online. Safety is paramount.

Host food and drink events so your consumers can experience the store, instead of just browsing through it. Promote your latest women’s trousers collection with cocktails and burgers from a local business. The hospitality industry is struggling as well, so why not support each other?

Go green

outdoor girl in a jacket

If Millennials and Gen-Z make up a large portion of your customer base, it’s time to make your brand more sustainable. Fast has a detrimental impact on greenhouse gas emissions and contributes mass amounts of excess material to landfills. Remaining tone-deaf to sustainability can hurt your brand’s image and earnings overall.

Use local suppliers to deliver small amounts of high-quality material and support your local community in the process. Nearly 50% of fast fashion retailers have noticed a decline in sales. Stay ahead of the curve and make sustainability a priority in your business.

Related Posts

  • Best Summer Bags to Wear on the BeachBest Summer Bags to Wear on the BeachA roomy beach bag is undeniably one of the season's most essential accessories. To prepare for a fun promising beach day, make sure you have a beach bag that holds your stuff comfortably, tidily, and with style. You would need to throw your sunscreen, water bottle, sun hat, or just about […] Posted in Summer Fashion
  • What’s New In Bedding: The Latest In Bedding TrendsWhat’s New In Bedding: The Latest In Bedding TrendsBedding trends don't just hit for the holidays. Rather, they are constantly changing. It's important to mix up your look so that your bedroom feels like it is always a work of art and not your ordinary bedroom. Expanding market for bedding continues to grow year over year as consumers […] Posted in Lifestyle Blog
  • Teeth Remineralization: What Is It? Who Needs It? How Does It Work?Teeth Remineralization: What Is It? Who Needs It? How Does It Work?The phrase “tooth demineralization” refers to the wearing away of teeth enamel. This happens over time as a natural part of aging, but there are many things we do to contribute to our teeth’s demineralization. This includes smoking, consuming sugar, and practicing poor oral care habits. Posted in Health and Fitness
  • How to Get Rid of Funky Smells in Your LeggingsHow to Get Rid of Funky Smells in Your LeggingsLeggings have become a wardrobe staple for many women because they are versatile and comfortable to wear all day. These pair of stretchy pants also gained popularity due to the athleisure trend. Now, leggings that were initially designed for athletic activities are considered acceptable […] Posted in Health and Fitness
  • How to Dress for Work: Simple Tips to FollowHow to Dress for Work: Simple Tips to FollowDressing professionally is key to being taken seriously at the workplace. And even if your office doesn't follow a strict dress code, you should take time to dress appropriately every time. This can help you build a favourable impression in front of the company higher-ups, as well as […] Posted in Fashion
  • Summer Street Styles that Won’t Break the BankSummer Street Styles that Won’t Break the BankSummer's just around the corner which means it's time to swap out our beloved sweaters and boots for tank tops and shorts. There are plenty of affordable staple summer pieces you can buy to mix and match throughout the season in order to create fantastic outfits without leaving your pockets bare. Posted in Summer Fashion
})(jQuery)