Featured Posts

pastel heels
Pastel Spring Time Accessories for Work and Play
Whether it’s wearing colorful pants in mint, sorbet yellows or corals, or adding a simple pop of colour to a subdued neutral or black ensemble, spring is the perfect season to incorporate more cheerfulness into your wardrobe.
View Post
distressed-denim
The Best Distressed Jeans for Spring
What's the one thing that every modern woman needs in her closet? Good denim. A nice pair of jeans is a brilliant base for any outfit, no matter the season. Spring, however is the perfect time for you to slip into a pair of distressed jeans so why not give them a try.
View Post
woman getting tan
Top Beach Essentials For A Super Chic Summer
Packing for a beachside vacation can be a challenge. Whether you're planning to lounge on the shores of St. Barts or explore the eclectic island streets, you're sure to need some versatile and comfortable options. But not to worry — we've got your style needs covered thanks to this fashion guide.
View Post
To top
16 Feb

4 Lessons The Fashion Industry Has Learnt In The Past Year

woman in a tropical print dress

The industry had to adapt to survive in the last few years, especially through the pandemic. Huge brands filed for bankruptcy, supply chains dwindled, fashion month got cancelled, and consumer spending habits changed drastically.

Retail brands need to reshape their business goals, priorities and marketing strategies to stay afloat. A significant drop in demand for non-essential goods and retail stores closing again doesn’t help matters.

However, the pandemic has taught the industry some vital business lessons. Consider these tips and tricks to keep your business alive in 2021.

Go digital

woman working from home

Online shopping is a vital part of the industry, now more than ever. Invest in social media, advertising and Google Ads to promote your digital presence. Your brand should have a consistent digital personality and message that catches your target consumer’s attention. There is no point in throwing a few random Instagram posts into the abyss and hoping to increase sales. You need a detailed social media strategy with scheduled posting and achievable goals in place.

Focus on your existing customers

fashionista in heeled sneakers

The industry is in ruins – work with what you already have. Focus on your existing customer base by sustaining strong connections with loyal consumers. Outline your safety precautions, be mindful of COVID-19 and keep your messaging consistent. Consider using personalised email marketing and customer service to sustain strong connections with your consumers.

Stores

woman shopping for clothes

You need a plan in place for when the stores re-open. You need to reinvent your store and find new ways to encourage consumers to shop in person, instead of online. Safety is paramount.

Host food and drink events so your consumers can experience the store, instead of just browsing through it. Promote your latest women’s trousers collection with cocktails and burgers from a local business. The hospitality industry is struggling as well, so why not support each other?

Go green

outdoor girl in a jacket

If Millennials and Gen-Z make up a large portion of your customer base, it’s time to make your brand more sustainable. Fast has a detrimental impact on greenhouse gas emissions and contributes mass amounts of excess material to landfills. Remaining tone-deaf to sustainability can hurt your brand’s image and earnings overall.

Use local suppliers to deliver small amounts of high-quality material and support your local community in the process. Nearly 50% of fast fashion retailers have noticed a decline in sales. Stay ahead of the curve and make sustainability a priority in your business.

Related Posts

  • Top Fall Boots Every Woman Should OwnTop Fall Boots Every Woman Should OwnThere's no time like the present to slip into a new pair of boots. With our Fall / Winter boot shopping guide, the latest styles featuring ankle booties, thigh high boots, buckle boots and equestrian-style boots are sure to kick your cold-weather style into high gear. Posted in Shoes & Accessories, Fall Fashion
  • What Your Perfume Is Actually Saying About The Type Of Person You AreWhat Your Perfume Is Actually Saying About The Type Of Person You AreGetting the right perfume is not a hard task, nonetheless is it not a piece of cake. The first step in the pursuit of fragrance is to have some background information about perfumes. Well, this is what had to say on the matter "A woman's perfume tells more about her than […] Posted in Beauty & Hair
  • 7 Hot Bikinis for Summer 20227 Hot Bikinis for Summer 2022Summer is coming up fast, so there’s no better time to get your swimsuit ready. Bikinis for women are already showing up on popular online retailers, so get ready to pick out the best styles you’ll be rocking this year. The following styles are going to be all the rage when we return to […] Posted in Summer Fashion
  • Improve Your Self-Confidence With These 3 Simple StepsImprove Your Self-Confidence With These 3 Simple StepsProblems with self-esteem can harm practically every area of life, including your relationships, friendships, career, and overall health. Luckily, there are ways you can go about increasing your self-esteem. And while everyone faces different problems, and there is no one formula for […] Posted in Health and Fitness
  • Stay On-Trend And Save Money By Making Your Own ClothesStay On-Trend And Save Money By Making Your Own ClothesIf you’re a creative person who loves fashion, but don’t have the budget to buy a new wardrobe and accessories every season, you might want to think about learning to make your own clothing. See below for some ideas that people who want to learn how to sew their own clothes might find useful. Posted in Lifestyle Blog
  • Houston’s Claim To Fame: Which Celebs Have Called This City Home?Houston’s Claim To Fame: Which Celebs Have Called This City Home?There are plenty of celebs that have ties to Houston and this will give you a rundown on some of the best known. However, don’t be expecting to bump into these familiar faces in your local neighborhood, as many of the people on this list have now moved on. Posted in Lifestyle Blog