Featured Posts

pastel heels
Pastel Spring Time Accessories for Work and Play
Whether it’s wearing colorful pants in mint, sorbet yellows or corals, or adding a simple pop of colour to a subdued neutral or black ensemble, spring is the perfect season to incorporate more cheerfulness into your wardrobe.
View Post
distressed-denim
The Best Distressed Jeans for Spring
What's the one thing that every modern woman needs in her closet? Good denim. A nice pair of jeans is a brilliant base for any outfit, no matter the season. Spring, however is the perfect time for you to slip into a pair of distressed jeans so why not give them a try.
View Post
woman getting tan
Top Beach Essentials For A Super Chic Summer
Packing for a beachside vacation can be a challenge. Whether you're planning to lounge on the shores of St. Barts or explore the eclectic island streets, you're sure to need some versatile and comfortable options. But not to worry — we've got your style needs covered thanks to this fashion guide.
View Post
To top
20 Feb

E-commerce and On-line Fabrics

TESSUTI ONLINE

The history of the e-commerce of on-line fabrics is indubitably connected with the creation and development of the Internet over the last 20 years. Apart from suspicions, each of us has tried this digital experience at least once; some have been fascinated by it, while others have remained among those who have not lost the pleasure of going shopping.

It is, however, unquestionable that the world without e-commerce seems impossible and complicated, even if, only a few decades ago, this type of business and, in particular, the on-line sale of fabrics, did not even exist.

E-commerce, as we know it today, started to be possible in 1991, when the Internet and the technology for on-line transactions were sufficiently developed to be used for commercial purposes.

On-line clothing fabrics

woman shopping for clothes

Available data show that, over the last year, the global e-commerce retail market doubled compared to the previous year, with some sectors, especially the fashion sector, being particularly successful.

In this context, even a sector such as that of on-line fabrics has increased remarkably, especially thanks to the use of new technologies and artificial intelligence, which have allowed for the growth of this business, in spite of the fact that there is no chance to touch fabrics by one’s hands for a direct experience.

In the specific case of Carnet (www.carnet.it) then, on-line fabrics are proposed in pages serving as show windows, which make up for the lack of tactile experience by generating insights and emotions and by providing all information on the type and characteristics of collections.

The evolution of the Made in Italy and of the made-to-measure

white lace

The Made in Italy and its production chain have indubitably benefited from this positive result and this ongoing growth, as on-line fabrics are an example of how the prestige of a brand can develop beyond physical stores.

Thanks to on-line trade, the perception of Italian production (Made in Italy) abroad has improved as well. In particular, the food and fashion sectors have achieved the best results.

The world of fashion is to be understood not just as clothing or fabrics and textiles, but also as watches and jewellery, which have enriched the on-line market with an increasingly broad and comprehensive offer.

A recent survey has shown that one Italian out of three declares that having a unique product is the main stimulus for buying on-line made-to-measure or personalized garments. Therefore, such sites as Carnet, with their on-line offer of exclusive fabrics, become the privileged place for this type of search and interest in expressing one’s own personality and taste for clothing.

For more detailed information, please refer to the research article on “A wide choice of online fabrics for men and women” on Carnet, which is an authoritative source in the field of fabrics.

Related Posts

  • Best Dressy Thong Sandals for SummerBest Dressy Thong Sandals for SummerLooking for feminine, super-comfortable and stylish shoes for summer? Have a look at my selection of the best dressy thong sandals for you and your feet. It's impossible not to get jazzed up in these stunners as each of them is a fashion statement itself. Posted in Shoes & Accessories
  • Top Fall 2023 / Winter 2024 Fashion Must-HavesTop Fall 2023 / Winter 2024 Fashion Must-HavesThe fashion industry works far ahead, and now, when we're just planning to buy new looks for trendier and fresher looks, the designer houses of the fashion world have already showcased what your must-have list should be to stay on top of the fall/winter trends. We can reveal that it will […] Posted in Fashion Trends
  • Holiday Party Outfit Ideas from Casual to DressyHoliday Party Outfit Ideas from Casual to DressyWelcome to the season of celebration and style! As the holiday festivities approach, the age-old question of "What to wear?" becomes a delightful opportunity to showcase your unique fashion sense. In this exclusive feature, we present a curated collection of Holiday Party Outfit Ideas […] Posted in Fashion
  • 1990s Fashion Tips From The Catwalks1990s Fashion Tips From The CatwalksThe 1990s were a decade of contrasting fashion trends, with both grunge and minimalist styles being popular. Some iconic actresses and models from the 1990s who are still looked to for inspiration include: Kate Moss, Naomi Campbell, Gwyneth Paltrow, Sarah Jessica Parker, and Gwen Stefani. Posted in Fashion Trends
  • Why the Corset Should Be a Staple in Your A/W Wardrobe This YearWhy the Corset Should Be a Staple in Your A/W Wardrobe This YearCorsets have long been a symbol of sensuality and sophistication, but today's corsets are not just for special occasions or as lingerie pieces. They have evolved into comfortable and fashion-forward garments that can be effortlessly incorporated into your daily A/W wardrobe. In this […] Posted in Fashion
  • Trench Coats That Save The DayTrench Coats That Save The DayIf there is one item a woman cannot live without in spring and fall, it is a basic, functional, and well-tailored trench coat. During the tricky trans-seasonal months, the trench coat saves the day, especially when it is windy or rainy. Do you need any more reasons to invest in this […] Posted in Spring Fashion