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31 May

Take Your Dress-Wearing To The Max!

South Maxi Dress

Why does the floor-skimming maxi dress continue to have such enduring appeal? You could say that it is because your favourite celebrities are enamoured with them: Nicole Richie and her Rachel Zoe-styled friends continue to wear them as a uniform with oversized knitwear in the spring and oversized shades in the summer, and have done for what seems like years.

South Maxi Dress

South Contrast Halter Maxi Dress

Florence Welch sweeps across the stage at festivals and arenas alike in Miss Havisham-esque, almost bridal-like gowns (remember the Valentino creation she wore to the Oscars back in 2011?) That vintage appeal is certainly on the money in terms of the hipster girl’s wardrobe choices, but herein lies the key: the maxi dress is so elegant, so romantic, such a timeless piece, because it reminds us of a bygone age of everyday glamour.

The long-length column dress takes us back to the eighteenth century, with its Grecian architecture, empire lines and Jane Austen romances. Maxi dresses style is the way to capture this look. Holly Willoughby’s teal Jersey Bustier Maxi Dress, has a sweetheart neckline and a knotted bust to add structure to the usually free-flowing style, while her royal blue off-the-shoulder number will take you through to evening with ease.

South Grecian Maxi Dress

South Halter Maxi Dress

Meanwhile, South’s nude-coloured Halter Maxi Dress epitomises red carpet chic with its pleats and side split, and it is available in regular and petite versions to accommodate less-tall women. Alternatively, South’s racer-back maxi will appeal to the sportier woman, and is available in three wearable colours, including a vivid lime green: perfect for summer daywear.

For ultimate Grecian appreciation, Amanda Wakeley’s embellished maxi has to be the winner. A simple black column double-layered dress is made extra special by the heavy beaded bib at the neck, which draws the eye up to the bust-line and slims the body exquisitely. Team with killer heels for height and maximum impact.

When it comes to rejuvenating your wardrobe for spring/summer, look to the age of romanticism and enlightenment as well as to your favourite fashion magazines for inspiration. You might well find your inner goddess as well as your outer fashionista.

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